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  • Writer's pictureJerryton Surya

Snapchat ads vs Facebook ads

The purpose of the blog post is to provide a detailed comparison and contrast of Snapchat ads and Facebook ads. The goal is to help you understand the key differences between the two platforms, including their targeting options, audience reach, ad formats, creative options, costs, and ROI.




In this blog, we will see

Description of Snapchat and its user demographics

How Snapchat ads work

Pros of Snapchat ads

Cons of Snapchat ads

Description of Facebook and its user demographics

How Facebook ads work

Pros of Facebook ads

Cons of Facebook Ads

Compare and contrast the costs and ROI of Snapchat and Facebook ads


Description of Snapchat and its user demographics


Snapchat is a multimedia messaging app that allows users to send and receive photos, videos, text, and drawings. It was launched in 2011 and has since grown to become one of the most popular social media platforms in the world, with over 229 million daily active users.


The majority of Snapchat's user base is made up of young people, with the majority of users being under the age of 34. This makes it a popular platform for brands looking to reach a younger audience. According to a survey by eMarketer, 71% of US internet users aged 12 to 24 use Snapchat. Additionally, a majority of Snapchat users are located in the United States, Canada, and Europe.


Snapchat's user demographics are skewed towards a younger audience, making it a great platform for brands looking to target a younger audience with their ad campaigns. However, it's worth noting that the platform has been growing its user base among older demographics as well, and it's becoming increasingly popular among older age groups.


Snapchat has a high engagement rate and users typically spend a lot of time on the app, which makes it an attractive platform for brands looking to reach a highly engaged audience.



How Snapchat ads work


Snapchat ads work by displaying sponsored content within the app's content feed, Stories, and Discover section.


Content feed

Brands can purchase sponsored posts that will be displayed in a user's content feed, much like a sponsored post on other social media platforms. These posts can be text, images, or videos.


Stories

Brands can also purchase sponsored posts that will be displayed in a user's story. These posts can be text, images, or videos.


Discover section

The Discover section is a collection of channels created by publishers, brands and other content creators. Brands can purchase sponsored posts that will be displayed in the Discover section. These posts can be text, images, or videos.


Lenses and Filters

Brands can also purchase sponsored lenses and filters which are interactive, graphical overlays that can be added to a user's photos or videos. These can be used to promote a product or service in a fun and engaging way.


Geofilters

Brands can purchase sponsored geo-filters that will be displayed when a user is in a specific location. These can be used to promote a product or service in a specific location.



Pros of Snapchat ads


Snapchat has a high engagement rate, with users spending a lot of time on the app. This makes it an attractive platform for brands looking to reach a highly engaged audience.


The majority of Snapchat's user base is young, making it a popular platform for brands looking to target a younger audience with their ad campaigns.


Snapchat offers a range of interactive ad formats, such as Sponsored Lenses and Filters, which can be used to promote a product or service in a fun and engaging way.


Snapchat's geo-filters allow brands to target users based on their location, which can be useful for promoting products or services in specific locations.


Snapchat provides detailed analytics on the performance of ad campaigns, allowing brands to track their ROI and make data-driven decisions.



Cons of Snapchat ads


Smaller audience reach: While growing, Snapchat's user base is still smaller than other social media platforms like Facebook and Instagram, which limits the potential reach of ad campaigns.


Snapchat's advertising costs can be high, especially for small businesses or those with a limited budget.


Compared to other platforms, Snapchat's targeting options are relatively limited, making it harder for brands to reach specific audiences.


While Snapchat has a range of interactive ad formats, it still has not had as many options as Facebook or Google.


Ad placements are limited in Snapchat, which can make it hard to reach the desired audience.



Description of Facebook and its user demographics


Facebook is a social networking platform that was launched in 2004. It allows users to connect with friends and family, share updates, photos, and videos, and also join groups, pages and events. As of 2021, Facebook has over 2.8 billion monthly active users, making it the largest social media platform in the world.


The user demographic of Facebook is quite diverse, with users of all ages, genders, and backgrounds. According to data from Statista, as of 2021, 71% of US adult internet users use Facebook, with the majority of users being between the ages of 18-49.


While Facebook's user base is diverse, it is worth noting that the platform has been losing younger users in recent years, with many younger users preferring other platforms like TikTok and Snapchat. However, Facebook's user base is still large and diverse, making it a great platform for brands looking to reach a broad audience.


Facebook's audience is diverse and large which makes it a great platform for brands looking to reach a broad audience. Additionally, Facebook offers a wide range of targeting options, such as demographics, interests, behaviors, and location, which allows brands to reach the right audience with their ads.




How Facebook ads work


Facebook offers a wide range of ad formats, including photo and video ads, carousel ads, and story ads. These ads can be targeted to specific audiences based on a variety of factors, such as demographics, interests, behaviors, and location.


The process of creating and running a Facebook ad campaign begins by setting up a Facebook Ads account. Once the account is set up, businesses can create ad campaigns, ad sets, and ads.


Ad campaigns are the top level of organization for ads, representing a specific marketing objective. Ad sets are used to group ads together and target specific audiences. Ads are the actual creative content that will be shown to users, such as a photo or video.


Once the ads are created, businesses can choose the targeting options for their ad campaign. Targeting options include demographics, interests, behaviors, and location.


For example, businesses can target their ads to users who live in a specific city, are interested in a specific topic, or have engaged with their Facebook page in the past.


After the targeting options are set, businesses can set their ad budget and schedule. Facebook offers a variety of ad budget options, including daily and lifetime budgets. The schedule determines when the ads will be shown to users.


Once the ad campaign is set up and live, Facebook provides detailed analytics on the performance of the ads. These analytics can be used to track the success of the campaign and make data-driven decisions about future ad campaigns.



Pros of Facebook ads


With over 2.8 billion monthly active users, Facebook has the largest user base of any social media platform, making it a great option for reaching a large audience.


Facebook offers a wide range of targeting options, such as demographics, interests, behaviors, and location, which allows businesses to reach the right audience with their ads.


Facebook provides detailed analytics on the performance of ads, allowing businesses to track the success of their campaigns and make data-driven decisions about future ad campaigns.


Facebook offers a wide range of ad formats, including photo and video ads, carousel ads, and story ads, which allows businesses to choose the format that best suits their needs.


Facebook's user base is diverse, with users of all ages, genders, and backgrounds, making it a great platform for reaching a wide range of audiences.



Cons of Facebook Ads


Increased competition: With so many businesses advertising on Facebook, the platform can be highly competitive, making it harder for businesses to stand out.


Facebook's algorithm is designed to show users the most relevant ads, which can lead to ad fatigue if users are shown the same ads too many times.


Facebook has been losing younger users in recent years, with many younger users preferring other platforms like TikTok and Snapchat.


Depending on the targeting options and ad formats selected, the cost of Facebook ads can be expensive, especially for small businesses with limited budgets.


Facebook has faced privacy concerns, which may make some users hesitant to interact with ads on the platform.



Compare and contrast the costs and ROI of Snapchat and Facebook ads


The costs and return on investment (ROI) of Snapchat and Facebook ads can vary depending on a number of factors, such as the type of ad, targeting options, and ad budget.


Snapchat ads tend to be less expensive than Facebook ads, with costs ranging from $5 to $40 per thousand impressions (CPM). Snapchat also offers a self-serve platform for creating and running ads, making it a more cost-effective option for small businesses. Additionally, Snapchat's user base is primarily made up of younger users, which can be an advantage for businesses targeting younger audiences.


Facebook ads can be more expensive, with costs ranging from $5 to $30 per click (CPC) or $5 to $20 per thousand impressions (CPM). However, Facebook's large user base and detailed targeting options can make it a more effective option for reaching a specific audience. Additionally, Facebook's detailed analytics can provide businesses with valuable insights into the success of their ad campaigns, which can help to maximize ROI.


When it comes to ROI, both Snapchat and Facebook ads can be effective, but the ROI can vary depending on the specific campaign, targeting options, and ad format. For example, a well-targeted campaign with a strong ad format on Facebook can generate a high ROI, whereas a poorly-targeted campaign on Snapchat may not generate much ROI.


Learn more about LinkedIn vs Instagram


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