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  • Writer's pictureJerryton Surya

Build a brand from scratch in 2023

Updated: Aug 13, 2023

Every day new brands emerge in every niche the competition level of brands is incredibly high in 2023. Well-branded products can help you stand out from the competition and establish credibility and trust with your customers.


These 8 simple steps will help you to create an excellent brand

  1. Identify target audience

  2. Build Brand name

  3. Build Brand logo

  4. Build Brand tagline

  5. Build Brand designs

  6. Build a Brand on social media

  7. Advertise your brand

  8. Familiarize your brand


Build a brand from scratch

Identify your target audience

A target audience is a particular group of customers who wants your products or services in their life and they can be filtered by demographic factors such as age, gender, income, location, marital status, and occupation.


Steps to determine your target audience

  • Conduct surveys

  • Competitive research

  • Analyze trends

Conduct surveys

Surveys can be used to determine your target audience by analyzing customer preferences. These surveys can be conducted by using an online survey or by conducting face-to-face interviews with customers.


Surveys for determining target audience


Competitive research

The target audience can be easily determined by analyzing your competitors website traffic.

This can be done by using SEMRUSH, Ahrefs, and KWfinder.


Competitive keyword research


Analyze trends

Trends will change frequently. A brand has to follow the trend to retain their customers

This can be done by Answerthepublic, social media trend analysis.


Analyze trends in building a brand


Build Brand name

Brand name plays a vital role in brand building. It has to be unique, easily memorizable, meaningful, and try to maintain the brand name as short as possible. You can create your brand name easily by using these tools business name maker, namelix, squadhelp.

The brand font has to be determined by the target audience. Psychologically brand fonts play a major role in attracting customers.


Steps to build brand name


Fonts and their emotions

Gym and strength-related brands - Thick and dense fonts

Food-related brands - Cursive fonts

Technology brands - Professional fonts

Cosmetic - brandsItalic

Automobiles - Thick fonts



Build Brand logo

Different colors attract different segments of customers. Logo helps brands to stay unique from their competitors. Colors in the logo have to be determined by analyzing the target audience. Colors play a vital role in human emotions it triggers the human subconscious brain to buy products. A brand logo can be created using Abobe illustrator, Canva, and Figma


Steps to build brand logo


Colors and their emotions

Black, red - Dominant, strength

Yellow - Cheerful, confident, creativity

Blue - Calm, comfortable, intelligent, Orange Excitement

Green - Nature, Relaxation

Violet - Luxury, quality

Pink - Charming, Feminine

White - Clarity, honest


Build Brand tagline

The brand tagline has to be meaningful and memorizable by not exceeding three words

Some popular brand taglines are


Nike - Let’s do it

Adidas - Impossible is nothing

Coca-Cola - Taste the feeling


Steps to create brand tagline


You can create a brand tagline (Slogan) using Shopify slogan generator, Oberlo


Build Brand designs

Designs have a huge impact on customers' minds. In product packaging design is vital to attract customers. In services, you can design customers waiting rooms well to make your customer feel good. Designs are very acute in branding small changes will bring a bigger impact on brands.

Packaging design can be done mostly by using Adobe dimension, Abode Illustrator, Canva, and Figma. Where Adobe dimension is used to fix the dimensions of the product, Canva and Figma are used to design the product and Adobe Illustrator is used to draw keyline for the product.


Steps to build brand designs


Build Brand on Social media

Social media is the easiest way to reach more customers within a short period of time with less cost. The most popular social media for brand building are,

  • Instagram

  • Facebook

  • LinkedIn


Steps to build brand on social media

Instagram

Instagram is one of the trump cards for brands to reach more people at zero cost where the conversion rate of the customers is also higher because of its algorithm. Posting reels daily on Instagram will bring more reach to the brand. Nowadays most customers research brands on Instagram before purchasing. Instagram assist people to give paid advertisements to their brands which will give very high reach and awareness about their brands to target customers.

Brands can redirect customers from Instagram to their website through bio and story if the user has more than 10,000 followers. Instagram can also be used as customer support by solving queries and assisting them which helps brands to make normal customers into loyal ones.


Facebook

Facebook has 2.91 billion active monthly users which makes them a good platform for brands to advertise their products or services. Facebook ads are highly accurate in targeting audiences because of their advanced filtering options. For most of the keywords, the cost of Facebook ads are comparatively lower than Google ads. Facebook groups help brands bring awareness about their products or services to customers.


LinkedIn

Almost every professional use LinkedIn. LinkedIn is used by B2B companies to advertise their goods or services. Unlike Instagram and Facebook, where the reach of the post depends on the likes and commands, it has a completely different algorithm. Comparing LinkedIn ads to Facebook and Instagram ads, where the average cost per click is roughly $5, LinkedIn ads are more expensive.


Advertise your brand

A brand has to be properly positioned in the minds of the customers through advertising. Advertisements can be done by celebrities or popular people among their target audience.

The trust in the celebrity will be directly converted into the brand which they are advertising in the mind of the customers.


Steps to advertise your brand

Three types of advertising

  • Emotional advertising

  • Attractive advertising

  • Negative advertising


Emotional advertising

Banks typically use emotional marketing to sell insurance plans. promoting the advantages for their family and close friends.


Attractive advertising

Brands advertise how their product or services improves or eases their day-to-day life.


Negative advertising

Brands advertise the negative side of not using their products this advertising is mostly used by safety equipment.


Familiarize your brand

The more your brand is familiar with customers the better will be sales.


Steps to familiarize your brand

Psychologically people will prefer brands that are more familiar with them. Pepsi and Coke's blind test is the best example for the power of familiarity. Make your brand more familiar with people by advertising frequently on televisions, google ads, youtube ads, word of mouth marketing, event marketing, and outbound marketing.


Conclusion

Follow these 8 simple steps to build the best brand in your target market. Trends will always change you need to revamp your brand at least every decade to postpone the decline stage. If you find any difficulty in creating or revamping your brand contact us anytime.




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