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  • Writer's pictureJerryton Surya

10 Best AI Marketing Tools in 2023

There are many AI marketing tools available that can help businesses better target and personalize their marketing efforts. Here is a list of 10 AI marketing tools that you may find useful


10 best AI marketing tools


In this blog, we will cover the 10 Best AI marketing tools

Persado

Articoolo

Albert

Crayon

Conversica

OptinMonster

Animoto

Salesforce Einstein

Canva

Gravy AI



How to use Persado for Marketing


Sign up for an account on the Persado website and provide information about your business and marketing goals.


Connect your email marketing or SMS marketing platform to Persado, such as Mailchimp or Twilio.


Define your target audience and create a campaign with Persado's AI-powered tools. You can choose from various campaign types, such as abandoned cart recovery, welcome emails, or newsletters.


Persado's AI will analyze your campaign data and suggest personalized subject lines and messaging for your email or SMS marketing efforts. You can choose to accept the suggestions or make your own changes.


Set up A/B testing to compare the performance of different versions of your campaign and see which performs best.


Launch your campaign and monitor its performance with Persado's analytics and reporting tools.


Use the insights and data from your campaign to optimize future marketing efforts and continue to improve your results.



How to use Articoolo for Marketing


Sign up for an account on the Articoolo website and provide information about your business and marketing goals.


Use the Articoolo platform to generate high-quality, SEO-optimized articles and content by inputting a topic or keyword.


Review the generated content and make any necessary edits or revisions to ensure that it aligns with your brand's tone and message.


Use the generated content to improve your website's SEO and drive traffic to your site. You can also use the content for social media marketing, email marketing, or other types of content marketing efforts.


Monitor the performance of your content using analytics and reporting tools to understand how it is resonating with your target audience and how it is contributing to your marketing goals.


Use the insights and data from your content marketing efforts to optimize future campaigns and continue to improve your results.



How to use Albert for Marketing


Sign up for an account on the Albert website and provide information about your business and marketing goals.


Connect your advertising platforms, such as Google, Facebook, and Amazon, to Albert. Define your target audience and create a campaign using Albert's AI-powered tools.


You can choose from various campaign types, such as search, display, video, or social media advertising.


Albert's AI will analyze your campaign data and suggest personalized ad copy, targeting, and bidding strategies to optimize your campaigns. You can choose to accept the suggestions or make your own changes.


Set up A/B testing to compare the performance of different versions of your campaigns and see which performs best.


Launch your campaign and monitor its performance with Albert's analytics and reporting tools.


Use the insights and data from your campaign to optimize future advertising efforts and continue to improve your results.



How to use Crayon for Marketing


Sign up for an account on the Crayon website and provide information about your business and marketing goals.


Connect your marketing platforms, such as Google Analytics, Facebook Ads, and Twitter Ads, to Crayon.


Use Crayon's AI-powered tools to track and analyze your competitors' marketing strategies, including their ad copy, targeting, and budget.


Use the insights and data from your competitor analysis to inform your own marketing strategies and tactics. You can use this information to identify areas where you can differentiate your brand, optimize your campaigns, and allocate your budget more effectively.


Monitor the performance of your marketing efforts using analytics and reporting tools to understand how they are resonating with your target audience and how they are contributing to your marketing goals.


Use the insights and data from your marketing efforts to optimize future campaigns and continue to improve your results.



How to use Conversica for Marketing


Sign up for an account on the Conversica website and provide information about your business and marketing goals.


Connect your email or chat platform, such as Salesforce or Marketo, to Conversica.

Use Conversica's AI-powered tools to automate personalized email or chat conversations with leads and customers. You can create custom conversation flows and messages for different types of campaigns, such as lead nurturing, customer support, or upselling.


Monitor the performance of your automated conversations using analytics and reporting tools to understand how they are resonating with your target audience and how they are contributing to your marketing goals.


Use the insights and data from your automated conversations to optimize future campaigns and continue to improve your results.


Use the lead and customer data generated by Conversica to inform your segmentation and targeting efforts, and to improve the personalization and relevance of your marketing efforts.



How to use OptinMonster for Marketing


Sign up for an account on the OptinMonster website and provide information about your business and marketing goals.


Connect your website to OptinMonster and create personalized pop-ups or lead generation forms using the platform's AI-powered tools. You can customize the design, messaging, and targeting of your forms to match your brand and appeal to your target audience.


Set up A/B testing to compare the performance of different versions of your forms and see which performs best. Use OptinMonster's analytics and reporting tools to monitor the performance of your forms and understand how they are contributing to your marketing goals.


Use the insights and data from your forms to optimize future campaigns and continue to improve your results.


Integrate your forms with your email marketing platforms, such as Mailchimp or AWeber, to capture and nurture leads.


Use the lead data generated by OptinMonster to inform your segmentation and targeting efforts, and to improve the personalization and relevance of your marketing efforts.



How to Animoto for Marketing


Sign up for an account on the Animoto website and provide information about your business and marketing goals.


Use Animoto's AI-powered tools to create customized video templates and design professional-looking videos quickly and easily. You can choose from various styles, themes, and formats to match your brand and marketing goals.

Add your own content, such as images, text, and audio, to the video template to customize it to your needs.


Preview and test your video to ensure that it looks and sounds the way you want.


Export your video and share it on your website, social media, or other marketing channels to promote your business and reach your target audience.


Monitor the performance of your video using analytics and reporting tools to understand how it is resonating with your target audience and how it is contributing to your marketing goals.


Use the insights and data from your video marketing efforts to optimize future campaigns and continue to improve your results.



How to use Salesforce Einstein for Marketing


Sign up for a Salesforce account and enable Einstein AI capabilities for your account.


Connect your marketing platforms, such as email marketing, social media, and advertising, to Salesforce Einstein.


Use Salesforce Einstein's AI-powered tools to automate and enhance your marketing tasks, such as lead generation, customer segmentation, and sales forecasting.


Review the suggestions and insights provided by Salesforce Einstein and make any necessary adjustments or revisions to your marketing strategy and tactics.


Monitor the performance of your marketing efforts using Salesforce Einstein's analytics and reporting tools to understand how they are resonating with your target audience and how they are contributing to your marketing goals.


Use the insights and data from your marketing efforts to optimize future campaigns and continue to improve your results.


Use Salesforce Einstein's customer data to inform your segmentation and targeting efforts, and to improve the personalization and relevance of your marketing efforts.



How to Canva for Marketing


Sign up for a Canva account and provide information about your business and marketing goals.


Use Canva's AI-powered tools to create professional-looking graphics quickly and easily. You can choose from various templates, design elements, and layout options to match your brand and marketing goals.


Add your own content, such as images, text, and logos, to the graphic template to customize it to your needs.


Preview and test your graphic to ensure that it looks and communicates the way you want.


Export your graphic and share it on your website, social media, or other marketing channels to promote your business and reach your target audience.


Monitor the performance of your graphic using analytics and reporting tools to understand how it is resonating with your target audience and how it is contributing to your marketing goals.


Use the insights and data from your graphic marketing efforts to optimize future campaigns and continue to improve your results.



How to use Gravy AI for marketing


Sign up for a Gravy AI account and provide information about your business and marketing goals.


Use Gravy AI's AI-powered tools to create custom graphics and design elements based on your input and preferences. You can choose from various styles, themes, and formats to match your brand and marketing goals.


Add your own content, such as images, text, and logos, to the custom graphic to customize it to your needs.


Preview and test your graphic to ensure that it looks and communicates the way you want. Export your graphic and share it on your website, social media, or other marketing channels to promote your business and reach your target audience.


Monitor the performance of your graphic using analytics and reporting tools to understand how it is resonating with your target audience and how it is contributing to your marketing goals.


Use the insights and data from your graphic marketing efforts to optimize future campaigns and continue to improve your results.



Conclusion


Artificial intelligence (AI) is increasingly being used in marketing to automate and optimize various tasks, such as lead generation, customer segmentation, and content optimization. AI can help businesses to improve the efficiency and effectiveness of their marketing efforts, provide insights and data to inform decision-making and personalize marketing content and campaigns based on customer data and behavior.


However, it's important to note that AI is not a replacement for human judgment and creativity in marketing. While AI can automate and optimize certain tasks, it is still important for marketers to understand their target audience and craft strategies and tactics that are relevant and engaging to them. AI should be used as a tool to augment and enhance marketing efforts, rather than a replacement for them.


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